I was invited in May 2019 by Matheus Pirolla to make a visual identity of his father’s youtube channel, who has worked as a guitar professor for the last 40 years. He gave me a briefing with guidelines, as well as visual and other channel references with the same style he wanted. When I was studying the project, a quote from Tarciso got my attention:

“I seek to bring the balance between technique and love of music, so that in the end everyone can notice the beauty and poetry that each sound has.”

I wanted to bring this concept to identity and then I analyzed the youtube universe – which I have never worked before – and developed the brand, thumbnails, covers for social networks, small videos, business card and some extras.