Portfolio Approach

UNDP

Portfolio Approach

Strategy and Branding

Project for UNDP

Date: April 2023

The project consists of creating the branding and strategy for the Portfolio Approach of the United Nations Development Programme – UNDP.

The UNDP office in Brazil has always aimed for the integration, intersectionality, multidisciplinarity, and cross-cutting nature of the priority themes of its mandate. To achieve this, UNDP collaborates with its partners in the planning, implementation, monitoring, and evaluation of technical cooperation projects within its extensive portfolio, also providing support services for the development of planned activities. In order to do so, the organization needed to understand how to organize its portfolio, as well as a new visual system, used for creating collaboration canvases, presentations, and communication on digital platforms.

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