Kurotel

Gramado

Kurotel

Redesign and Brand Positioning

Project developed at Valkiria IC;

Date: July 2019

Kurotel  is a health and spa center located in Gramado/RS.

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We at Valkiria were challenged by the company to redesign its brand positioning and strategy, in order to become more relevant, recognized and closer to a younger audience. By understanding Kurotel’s history, tradition and clients, Valkiria defined a new brand ideal and redesigned its visual identity and stationary. Through its new visual language, Kurotel reinforces its purpose to take more health and wellness to its customers.

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